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It’s important to remember that each retail design choice can subconsciously affect buyer behavior. Research suggests that stores with brighter color palettes and ample lighting convey feelings of safety and security in shoppers. This encourages them to take their time and fully explore a space, which can increase the value of their transaction. On the other hand, darker color schemes and low lighting spark a sense of urgency and can create the illusion of an unclean space masking dirt and bacteria.

Key considerations:
  • Every design element can influence buyer behavior
  • Focus on creating an attractive, functional space that shoppers actually want to be in and explore fully
  • Bright color palettes and ample lighting attract and encourage business
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