ALFA is now Argentum

The Assisted Living Federation of America has rebranded.

The Assisted Living Federation of America is now known as Argentum.

As of Dec. 1 they launched the new name, as well as a new logo to match their expanded direction, priorities and focus. CEO James Balda stated, “Our brand transformation better represents where the industry is today as well as our vision for the future.”

Argentums mission remains, to increase the visibility and acceptance of senior living as an option that people choose, not just need.

To learn more visit the Argentum website.

Posted: 12/15/2015 7:43:16 PM by Lea Charnley | with 0 comments